Firestone TireStarz

K&M Tire and Bridgestone/Firestone would like to provide you with the tools necessary to make business success in the next century EASY!

These tools will help you attract more customers, sell more tires at a profitable margin, employ better trained and qualified employees, and improve the interior and exterior appearance of your store, all the while giving you the one thing that all successful retailers have: something to stand for! What is that something? The something is TireStarz, a unique, integrated, comprehensive program that positions a dealer as the Professional Tire Retailer that is easy to do business with. It is a Store-Within-A-Store concept to help the customer distinguish your dealership as the place to do business.

Must Be Approved By Firestone
  • A monthly minimum of 75 total units of Bridgestone and Firestone passenger and light truck products.
  • Monthly Retail Bonus Commission - You can earn a minimum of 4% on Bridgestone and Firestone units and 1% on Associate branded units (except Primewell)
  • New Dealers earn accruals towards signage and displays
  • Driving Force Spiff
  • Flyer program
  • Support, training, and marketing seminars
  • Firestone Credit Card
  • Eligible to participate in Bridgestone/Firestone Marketing Program

Added Value Benefits:

  • Advertising - Radio & Television
  • Auto parts
  • Credit card
  • Government sales
  • Group discount cards
  • On-hold message system
  • Premium tire ownership
  • Health insurance
  • Marketing programs
  • National account sales
  • Oil programs
  • Billboard advertising
  • Purchase resale program
  • Training programs
  • Uniforms
  • Wearables
  • Web development
  • Road hazard program